Over the New Years holiday of 2020 the brothers were sharing some much needed time with family and friends at the family shack in Brenda Park. Sitting back looking down the Murray River, Tyson and Adrian reflected on the year 2020 and identified that as challenging the year was, the water life enabled them to continue to play on. Analysing the watersports industry in South Australia they identified that the South Australia consumer is under served with differentiated retailers telling the brands story and also whom obsess on delivering quality customer service.